EC

Taking exceptional FMCG brands to European shelves.

Market entry · Distribution · Retail buyer access — UK & EU

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Our approach

Shelf space is never given. It is negotiated, earned and kept — one buyer, one listing, one delivery at a time.

The corridor

One corridor, handled end to end — export readiness in India, compliance at the border, buyers at the destination.

UK & EU Trade Advisory

Not an export agency.
The complete market build.

i.

Go-to-Market Strategy

The full commercial blueprint for the UK and EU — category and consumer mapping, positioning, pricing architecture and launch sequencing. Designed and developed end to end, not advised from the sidelines.

ii.

Route-to-Market Design

The structural decisions that make or break a market: importer versus subsidiary, distributor versus direct, channel priorities across grocery multiples, independents, wholesale and foodservice — with terms that protect your margin.

iii.

Compliance & Due Diligence

Labelling, food regulation, customs and border readiness — plus commercial due diligence on the partners, distributors and buyers you are about to trust with your brand.

iv.

Commercial Execution

Structured buyer and procurement outreach, range presentations, sampling and negotiation — run in your name or ours, until product is moving on shelf.

AI & Automation

Your revenue engine,
rebuilt with AI.

We design and operate end-to-end AI systems for sales and marketing — from identifying and enriching the right prospects, to intelligent cold outreach at scale, to the workflows that qualify, follow up and hand over only the conversations worth your time.

These are the same systems we run for our own trade operations across three markets. We won't publish the playbook here — it works because not everyone has it.

i.

Lead Generation

The right accounts and decision-makers, found, verified and enriched — automatically.

ii.

Outbound at Scale

Cold outreach that reads like it was written one email at a time — because effectively, it was.

iii.

End-to-End Systems

From first touch to booked meeting — built, integrated and run for you.

Curious what this looks like for your business? Ask us directly — that conversation is free.

Currently

Live engagements.
Names withheld, work real.

FMCG · India

Corporate gifting, at national scale

Running corporate gifting programmes for one of India's leading snacks & confectionery houses — serving major banks and enterprise clients across the country.

Trade · UK & EU

A UK & EU market build, underway

Designing and executing the same brand's European expansion — channel mapping, buyer outreach and route-to-market across wholesale, cash & carry and distribution.

Retail · Digital

Listings on quick-commerce & e-commerce

Getting brands listed and moving on UK quick-commerce and e-commerce platforms — from marketplace onboarding to content, pricing and fulfilment readiness.

AI · Systems

Outbound engines, running daily

AI-driven lead sourcing, verification and multi-inbox outreach systems — live across markets, generating conversations while the team sleeps.

About

An operating partner,
not an observer.

Evron Capital was founded by Shivam Agarwal, an operator who has worked both sides of the FMCG trade — building export channels for Indian brands, and sitting across the table from the buyers who decide what reaches the shelf.

We don't leave fifty-slide decks behind. We build the target list, make the calls, attend the meetings, and stay until product is moving.

Shivam AgarwalFounder, Evron Capital

Contact

Begin the conversation.

Or write directly — info@evroncapital.com